Make Sure Your Games and Contests Engage Your Customers This is also a great way to catch up with current clients and see who will be at the show. Depending on how far in advance you’ve started to advertise your show activities, you can send out an email blast that lists out all of your in-booth activities.Coordinate your social media efforts between Facebook, Twitter and LinkedIn so that you’re posting early and often, but not enough that you’re considered spammy.
See if there’s an official event hashtag – they’re one of the best ways to reach potential attendees. Ask them if there are any pre-event opportunities to advertise your activities, like a show book or event newsletter. Before anything else, check with event organizers (possibly even while you’re registering).So how do you promote your booth content before the trade show even begins? When it comes to running a game or contest, you need to promote it before the actual event – you can’t rely on just word of mouth on the day of to spread the news around. However, there are some basics you need to have down before you can get to the fun and games. Getting StartedĬontests and trade show games are a great way to entertain not only your fellow exhibitors, but attendees, too. In this post, I’ll outline some of the best ways you can run a game or contest and pass along ideas for prizes that you can hand out that will keep your guests wowed. One of the best ways to help drive traffic to your booth and create more opportunities to engage with potential customers is to set up some trade show booth games or give away some good prizes.
Unfortunately, it’s become an all-too-common reality for exhibitors where they spend months planning, budgeting and executing the best trade show program possible and still no one stops by their booth.
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